Eight Giant Steps to Global Domination
A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top
Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup, The itsy bitsy Entertainment Company, could go up against the likes of Disney and turn kids' entertainment into a merchandising bonanza. Starting with the Teletubbies, itsy bitsy has grown into a veritable children's entertainment empire with a string of phenomenal successes to its credit, including its recent victory over Fox, Columbia, Universal, and Warner Bros. for the screen rights to the classic children's book character Eloise. In this book, marketing visionary Kenn Viselman reveals the unique marketing strategies behind itsy bitsy's phenomenal growth, and provides powerful lessons for managers and executives in any industry. Kenn Viselman (New York and Los Angeles) is founder and CEO of The itsy bitsy Entertainment Company. A maverick in the world of children's entertainment, he has made his mark working on some of the most successful children's brands in history including Thomas the Tank Engine, Teletubbies and Eloise.
Beyond its central premise, the book can be read through the connected lenses of Fiction, Nonfiction, Self-Help. Those themes offer useful points of attention as the characters, ideas, or world develop, especially where the book complicates the expectations of its primary category.
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What the reading experience may hold
A fuller profile for choosing with more confidence—not just another copy of the preview.
Fiction · Nonfiction · Self-Help
Use these as starting points rather than limits; the most memorable books often stretch beyond their catalog labels.
Catalog signals suggest warfare and conflict. These notes may not be complete; consult a publisher or reader-supplied guide when detailed warnings matter.
These notes are inferred from available catalog information and may not be complete. Check a publisher or reader-supplied guide if you need comprehensive warnings.
Dark tone · Measured pace
Works well for a focused weekend or a few concentrated sittings.
A good fit if…
Readers who want a thoughtful experience and enjoy noticing the connections beneath a book’s surface story.
This book's DNA
A visual estimate based on this edition's categories, description, and length. Select a star to explore the signals.
This signal is descriptive, not a rating. It helps compare the kind of reading experience this edition may offer.
Spoiler-Free Emotional Arc
A broad estimate of the book’s emotional rhythm, shown without story events or outcomes.
This visualization is an interpretive estimate based on catalog description, categories, tone, pace, and content signals. It does not describe specific scenes.
A quick reading snapshot
Edition facts and catalog signals to help you decide whether this book fits what you want to read next.
- ISBN-13
- 978-0-0713-6241-2
- Language
- English
- Edition record
- OL9253305M
A more thoughtful way into this book
This guide uses the edition details and category signals above to help you choose deliberately. It does not replace the author's work or a full review.
Works well for a focused weekend or a few concentrated sittings.
Begin with its place in Fiction, then notice where the book resists that label.
Read for connection, not completion.
Mark one passage that sharpens the book's central concern and one that complicates it. That tension often reveals more than a quick summary.
Three questions to carry with you
- What does the central character want, and what do they misunderstand about that desire?
- Which detail or relationship changes how you interpret the story?
- What feeling or question does the book leave with you after the plot moves on?
Editorial framework by Wesley Bryan, BookenDeX Founder and Editor.
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