Loops

Why do some small businesses succeed while others fail?That is the question one young entrepreneur faces in this illuminating business parable for our times. Loops reveals the soul-searching story of Tony, a business student who doesn't understand why he can't quit school and work in the family business.Then his professor surprises him with an unusual final exam-a twelve-week, summer-long study of the small businesses in his local area. This simple real-world assignment opens Tony's eyes to the most important lessons an entrepreneur can learn, such as how to:Manage "experience zones"Build strong customer relations through "vision moments"Standardize key processes for employeesInnovate, improve, and maintain qualityAccomplish real results by "closing the loops"As you follow Tony's journey, you'll receivea week-by-week crash course on the seven essential loops for small business. You will learn how to distinguish yourself from the competition, improve your operations,and close the loops. Best of all, you'll discover innovative ways to apply theloops concept to every challenge you face,with every endeavor, in any economy.When you close the loops, you open thedoor-to limitless opportunities.

Beyond its central premise, the book can be read through the connected lenses of Self-Help, Nonfiction, Fiction. Those themes offer useful points of attention as the characters, ideas, or world develop, especially where the book complicates the expectations of its primary category.