Social media for social good
a how-to guide for nonprofits
Web 3.0 is already here. Is your nonprofit ready? With this book it will be ... even if you're so behind that you're not sure what Web 3.0 means. As a nonprofit, you're most likely used to working at a disadvantage. Recent economic factors have required many organizations to slash budgets, implement staff cuts, and depend upon volunteers or already overworked nonprofit staff to manage their social media and mobile technology campaigns. Fortunately, the dedication of your staff and volunteers, when combined with the wisdom presented in this book, is all that your nonprofit needs to harness the power of social media. Give your team a wealth of Web wisdom to match its passion, and you'll quickly discover that the playing field suddenly seems a whole lot more even and that social media success lies literally at your fingertips. Enter Heather Mansfield. When it comes to nonprofit communications, she is the social media expert.^ Nonprofits and social media are her passions, and she loves to make them work together. That's why communications staff at organizations like the National Wildlife Federation, the National Peace Corps Association, Safe Kids, TechSoup.org, and Operation Homefront, to name a few, are among her devoted fans. What Mansfield has taught them, you'll learn in this book- from basic best practices to advanced strategies that are guaranteed to keep your supporters engaged and growing in numbers.^ Learn how to: Inspire fans, followers, and friends to transition from passive interest to active involvement in supporting your mission; Implement an integrated communications and fundraising strategy that maximizes the ROI of your nonprofit's website and blog, e-newsletter, social networking communities, video and digital photography libraries, and mobile technology campaigns; Understand and navigate legal and privacy issues; Use social media and mobile technology to nurture current donors- and build your list of new donors; and finally, track and report the effectiveness of your efforts. Imagine the kind of nonprofit communications and fundraising success your organization could achieve if only you had the resources. This book gives you the tools to stop imagining- and start doing. -- from Book Jacket.
Beyond its central premise, the book can be read through the connected lenses of Nonfiction. Those themes offer useful points of attention as the characters, ideas, or world develop, especially where the book complicates the expectations of its primary category.
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What the reading experience may hold
A fuller profile for choosing with more confidence—not just another copy of the preview.
Nonfiction
Use these as starting points rather than limits; the most memorable books often stretch beyond their catalog labels.
No specific content concerns can be confirmed from the available English catalog information. Consult a publisher or reader-supplied guide when detailed warnings matter.
These notes are inferred from available catalog information and may not be complete. Check a publisher or reader-supplied guide if you need comprehensive warnings.
Balanced tone · Steady pace
A comfortable full-length choice for steady daily reading.
A good fit if…
Readers who want a thoughtful experience and enjoy noticing the connections beneath a book’s surface story.
This book's DNA
A visual estimate based on this edition's categories, description, and length. Select a star to explore the signals.
This signal is descriptive, not a rating. It helps compare the kind of reading experience this edition may offer.
Spoiler-Free Emotional Arc
A broad estimate of the book’s emotional rhythm, shown without story events or outcomes.
This visualization is an interpretive estimate based on catalog description, categories, tone, pace, and content signals. It does not describe specific scenes.
A quick reading snapshot
Edition facts and catalog signals to help you decide whether this book fits what you want to read next.
- ISBN-13
- 978-0-0717-7081-1
- Language
- English
- Edition record
- OL24842787M
A more thoughtful way into this book
This guide uses the edition details and category signals above to help you choose deliberately. It does not replace the author's work or a full review.
A comfortable full-length choice for steady daily reading.
Begin with its place in Nonfiction, then notice where the book resists that label.
Read for connection, not completion.
Mark one passage that sharpens the book's central concern and one that complicates it. That tension often reveals more than a quick summary.
Three questions to carry with you
- Whose perspective organizes the story, and whose perspective remains outside it?
- Which sources or lived experiences carry the author’s central argument?
- How does the book change the way you understand its larger subject?
Editorial framework by Wesley Bryan, BookenDeX Founder and Editor.
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These matches combine shared categories with author, publication-era, and reading-length signals.
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Why it fits: shares Nonfiction, a similar reading length, a similar publication era.
Global Politics of Defense Reform (Initiatives in Strategic Studies: Issues and Policies)
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Why it fits: shares Nonfiction, a similar reading length, a similar publication era.
Human Nature in Politics (Dodo Press)
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Why it fits: shares Nonfiction, a similar reading length, a similar publication era.
In Defense of Globalization
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Why it fits: shares Nonfiction, a similar reading length, a similar publication era.
Iran's Military Forces and Warfighting Capabilities
by Anthony H. Cordesman, Martin Kleiber
Why it fits: shares Nonfiction, a similar reading length, a similar publication era.