Search Engine Marketing, Inc.
Driving Search Traffic to Your Company's Web Site (Ibm Press)
"Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it's never been more challenging - especially if you're responsible for a large, complex site. Finally, there's a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In Search Engine Marketing, Inc., ibm.com's site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost." "Drawing on their unsurpassed experience, the authors systematically address every issue you're likely to encounter, from enforcing search-engine friendly content standards through hiring consultants."--BOOK JACKET.
Beyond its central premise, the book can be read through the connected lenses of Nonfiction. Those themes offer useful points of attention as the characters, ideas, or world develop, especially where the book complicates the expectations of its primary category.
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What the reading experience may hold
A fuller profile for choosing with more confidence—not just another copy of the preview.
Nonfiction
Use these as starting points rather than limits; the most memorable books often stretch beyond their catalog labels.
No specific content concerns can be confirmed from the available English catalog information. Consult a publisher or reader-supplied guide when detailed warnings matter.
These notes are inferred from available catalog information and may not be complete. Check a publisher or reader-supplied guide if you need comprehensive warnings.
Balanced tone · Steady pace
Best when you want to settle into a longer reading experience.
A good fit if…
Readers looking for a substantial, immersive commitment with room for a world or argument to unfold.
This book's DNA
A visual estimate based on this edition's categories, description, and length. Select a star to explore the signals.
This signal is descriptive, not a rating. It helps compare the kind of reading experience this edition may offer.
Spoiler-Free Emotional Arc
A broad estimate of the book’s emotional rhythm, shown without story events or outcomes.
This visualization is an interpretive estimate based on catalog description, categories, tone, pace, and content signals. It does not describe specific scenes.
A quick reading snapshot
Edition facts and catalog signals to help you decide whether this book fits what you want to read next.
- ISBN-13
- 978-0-1318-5292-1
- Language
- English
- Edition record
- OL9292821M
A more thoughtful way into this book
This guide uses the edition details and category signals above to help you choose deliberately. It does not replace the author's work or a full review.
Best when you want to settle into a longer reading experience.
Begin with its place in Nonfiction, then notice where the book resists that label.
Read for connection, not completion.
Mark one passage that sharpens the book's central concern and one that complicates it. That tension often reveals more than a quick summary.
Three questions to carry with you
- Whose perspective organizes the story, and whose perspective remains outside it?
- Which sources or lived experiences carry the author’s central argument?
- How does the book change the way you understand its larger subject?
Editorial framework by Wesley Bryan, BookenDeX Founder and Editor.
More Nonfiction books
These matches combine shared categories with author, publication-era, and reading-length signals.
"You Won't Remember Me"
by Marvin Hoffman
Why it fits: shares Nonfiction, a similar publication era.
A Journey from This World to the Next
by Henry Fielding
Why it fits: shares Nonfiction, a similar publication era.
A Theological Journey
by O.S.B. Ghislain Lafont
Why it fits: shares Nonfiction, a similar publication era.
Fusarium Mycotoxins
by Anne E. Desjardins
Why it fits: shares Nonfiction, a similar publication era.
Global Politics of Defense Reform (Initiatives in Strategic Studies: Issues and Policies)
by Thomas Bruneau, Harold Trinkunas
Why it fits: shares Nonfiction, a similar publication era.