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Book details

Global Business Etiquette

A Guide to International Communication and Customs

by Jeanette S. Martin, Lillian H. Chaney

Published 2006188 pagesISBN 978-0-2759-8815-9

The breakneck speed at which business is "going global" requires a new breed of executives, managers, and front-line employees who are adept at the art of cross-cultural communication, where simple misunderstandings can jeopardize multimillion dollar deals. According to business travel industry forecasts, international travel is expected to increase in 2006 and beyond, reflecting the confluence of trends that are driving businesses of all sizes to penetrate new markets, enter into strategic alliances, improve productivity, and tap into talent and expertise around the world, wherever these resources may be found. Whether you are preparing for a long-term overseas assignment, or a short trip abroad to meet with clients, customers, suppliers, or distributors, Global Business Etiquette will be an indispensable resource for understanding the dynamics of cross-cultural communication, avoiding embarrassing (and costly) gaffes, and successfully navigating the subtleties of social interaction that can set the stage for profitable long-term relationships. Drawing from their many years of research and training in the field; highlighting such important elements of communication as nonverbal gestures, dress, and gift-giving customs; and featuring dozens of colorful examples and useful tips; the authors present a practical approach to interpreting signals and symbols around the world, overcoming stereotypes, and mastering the nuances of international communication. ... Publisher description.

Beyond its central premise, the book can be read through the connected lenses of Nonfiction. Those themes offer useful points of attention as the characters, ideas, or world develop, especially where the book complicates the expectations of its primary category.

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Themes to notice

Nonfiction

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Content notes

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Reading experience

Balanced tone · Urgent pace

Works well for a focused weekend or a few concentrated sittings.

Who it may suit

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Readers who want a thoughtful experience and enjoy noticing the connections beneath a book’s surface story.

At a glance

This book's DNA

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ToneBalanced
LuminousDark

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Spoiler-Free Emotional Arc

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PeakRelative emotional intensity
Global Business EtiquetteJeanette S. Martin, Lillian H. Chaney
Powerful4.5/5

This visualization is an interpretive estimate based on catalog description, categories, tone, pace, and content signals. It does not describe specific scenes.

Before you choose

A quick reading snapshot

Edition facts and catalog signals to help you decide whether this book fits what you want to read next.

Reading lengthA shorter read188 pages in this edition
Publication eraModernFirst published or edition dated 2006
Primary categoryNonfictionExplore similar books below
ISBN-13
978-0-2759-8815-9
Language
English
Edition record
OL9802158M
BookenDeX editorial lens

A more thoughtful way into this book

This guide uses the edition details and category signals above to help you choose deliberately. It does not replace the author's work or a full review.

Good to know

Works well for a focused weekend or a few concentrated sittings.

Begin with its place in Nonfiction, then notice where the book resists that label.

Try this reading approach

Read for connection, not completion.

Mark one passage that sharpens the book's central concern and one that complicates it. That tension often reveals more than a quick summary.

Three questions to carry with you

  1. Whose perspective organizes the story, and whose perspective remains outside it?
  2. Which sources or lived experiences carry the author’s central argument?
  3. How does the book change the way you understand its larger subject?

Editorial framework by Wesley Bryan, BookenDeX Founder and Editor.