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Cover of Mad women
Book details

Mad women

the other side of life on Madison Avenue in the '60s and beyond

by Jane Maas

Published 2012ISBN 978-0-3126-4023-1

"Mad Women is a tell-all account of life in the New York advertising world of the 1960s and 70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he'd used to find "entertainment" for a client, to the Ogilvy & Mather agency's legendary annual sex-and-booze filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers"--

Beyond its central premise, the book can be read through the connected lenses of Nonfiction. Those themes offer useful points of attention as the characters, ideas, or world develop, especially where the book complicates the expectations of its primary category.

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Full BookenDeX details

What the reading experience may hold

A fuller profile for choosing with more confidence—not just another copy of the preview.

Themes to notice

Nonfiction

Use these as starting points rather than limits; the most memorable books often stretch beyond their catalog labels.

Content notes

Catalog signals suggest sexual material. These notes may not be complete; consult a publisher or reader-supplied guide when detailed warnings matter.

These notes are inferred from available catalog information and may not be complete. Check a publisher or reader-supplied guide if you need comprehensive warnings.

Reading experience

Balanced tone · Steady pace

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Who it may suit

A good fit if…

Readers who want a thoughtful experience and enjoy noticing the connections beneath a book’s surface story.

At a glance

This book's DNA

A visual estimate based on this edition's categories, description, and length. Select a star to explore the signals.

ToneBalanced
LuminousDark

This signal is descriptive, not a rating. It helps compare the kind of reading experience this edition may offer.

No plot details

Spoiler-Free Emotional Arc

A broad estimate of the book’s emotional rhythm, shown without story events or outcomes.

Spoiler-free
12345
PeakRelative emotional intensity
Mad womenJane Maas
Heightened4.1/5

This visualization is an interpretive estimate based on catalog description, categories, tone, pace, and content signals. It does not describe specific scenes.

Before you choose

A quick reading snapshot

Edition facts and catalog signals to help you decide whether this book fits what you want to read next.

Reading lengthLength not listed
Publication eraModernFirst published or edition dated 2012
Primary categoryNonfictionExplore similar books below
ISBN-13
978-0-3126-4023-1
Language
English
Edition record
OL25067202M
BookenDeX editorial lens

A more thoughtful way into this book

This guide uses the edition details and category signals above to help you choose deliberately. It does not replace the author's work or a full review.

Good to know

Preview the edition to decide how it fits your available reading time.

Begin with its place in Nonfiction, then notice where the book resists that label.

Try this reading approach

Read for connection, not completion.

Mark one passage that sharpens the book's central concern and one that complicates it. That tension often reveals more than a quick summary.

Three questions to carry with you

  1. Whose perspective organizes the story, and whose perspective remains outside it?
  2. Which sources or lived experiences carry the author’s central argument?
  3. How does the book change the way you understand its larger subject?

Editorial framework by Wesley Bryan, BookenDeX Founder and Editor.