Sway
the irresistible pull of irrational behavior
A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.
Beyond its central premise, the book can be read through the connected lenses of Philosophy, Nonfiction, Fiction. Those themes offer useful points of attention as the characters, ideas, or world develop, especially where the book complicates the expectations of its primary category.
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What the reading experience may hold
A fuller profile for choosing with more confidence—not just another copy of the preview.
Philosophy · Nonfiction · Fiction
Use these as starting points rather than limits; the most memorable books often stretch beyond their catalog labels.
Catalog signals suggest warfare and conflict, grief and loss. These notes may not be complete; consult a publisher or reader-supplied guide when detailed warnings matter.
These notes are inferred from available catalog information and may not be complete. Check a publisher or reader-supplied guide if you need comprehensive warnings.
Dark tone · Measured pace
Works well for a focused weekend or a few concentrated sittings.
A good fit if…
Readers who want a thoughtful experience and enjoy noticing the connections beneath a book’s surface story.
This book's DNA
A visual estimate based on this edition's categories, description, and length. Select a star to explore the signals.
This signal is descriptive, not a rating. It helps compare the kind of reading experience this edition may offer.
Spoiler-Free Emotional Arc
A broad estimate of the book’s emotional rhythm, shown without story events or outcomes.
This visualization is an interpretive estimate based on catalog description, categories, tone, pace, and content signals. It does not describe specific scenes.
A quick reading snapshot
Edition facts and catalog signals to help you decide whether this book fits what you want to read next.
- ISBN-13
- 978-0-3855-2438-4
- Language
- English
- Edition record
- OL18865375M
A more thoughtful way into this book
This guide uses the edition details and category signals above to help you choose deliberately. It does not replace the author's work or a full review.
Works well for a focused weekend or a few concentrated sittings.
Begin with its place in Philosophy, then notice where the book resists that label.
Read for connection, not completion.
Mark one passage that sharpens the book's central concern and one that complicates it. That tension often reveals more than a quick summary.
Three questions to carry with you
- What question is the author really asking beneath the book’s main argument?
- Which claim challenges one of your familiar assumptions?
- What remains unresolved—and is that uncertainty useful?
Editorial framework by Wesley Bryan, BookenDeX Founder and Editor.
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